Experience

Canopy Growth Corporation, Smiths Falls, Ontario
Senior Production Designer
December 2021— February 2023

• Designed and executed packaging artwork for various product lines, such as Tweed, 7Acres, Ace Valley, Vert, Doja, First + Free and Martha Stewart CBD, while adhering to strict guidelines from Health Canada and the U.S. FDA.
• Produced press-ready files that met various printing specifications and developed templates that optimized space and incorporated all required information.
• Ensured brand consistency by designing artwork that aligned with brand guidelines and graphic standards.
• Oversaw projects from conception to completion, developing brand and design strategies that aligned with each brand’s vision and goals. Notable projects include Tweed Fizz, Tweed Lemonade, Tweed Lites, and Vert Collab.
• Communicated design concepts and creative solutions to brand managers and directors, effectively presenting concepts and ideation that aligned with each brand’s goals and vision. 
• Contributed to brand growth and development by creating new brand elements, icons, and logo lockups that complemented existing designs, that effectively communicated each brand’s messaging and identity.
• Established file naming conventions to enhance organization of artwork and asset files. 
• Maintained a high level of attention to detail while reviewing digital and colour press proofs, resulting in accurate and efficient production. 
• Proactively addressed last-minute changes and consistently completed projects within designated time frames, providing creative solutions to finish projects more cost-effectively and efficiently.
  

Little Ladoo
2020

• Storyboard & 2D animation
• Animated gifs for social media
• Stop-motion animation

The London Bespoke Club
2018

• Redesign Logo
  
• Design Business Cards
• Brochure

Aura Smart Learning
2017

• Illustrations

Ivry
2017

• Logo
  
• Brand Colour Pallet

IT Works Group
2016

• Logo
• Design Business Cards

ARTiculation Group Inc. Toronto, Ontario
Senior Graphic Designer
May 2011— September 2018

• Create and execute print ready asset for posters, brochures, packaging and point-of-purchase
• Collaborated in creating brand guidelines
• Adhere to all corporate brand guidelines when preparing graphic materials
• Product photography & photographer assistant
• Photo editing and enhancing
• Supervise the assessment of all graphic material in order to ensure quality and accuracy of the design
• Managed up to 4 projects at a given time while under pressure to meet deadlines
• Created design presentations and proposals for the client
• Contribute ideas during strategic and conceptual brainstorming sessions
• Interact and communicate with the team to successfully create a solution
• Reviewed proofs and liaison with printer to deliver the finished works
• Asset organization along with maintaining files and archives
• Present and rationalize the work to executive managers

ARTiculation Group Inc. Toronto, Ontario
Student Intern
February 2011— May 2011

• Involved in various design development phases and production
• Assistant product photography and stock photography

Qualifications

• Proficient knowledge with Adobe Creative Suite.
• Excellent organizational skills and detail oriented.
• Created solutions to projects by referencing design theory and principles.
• Professional attitude, a fresh perspective in presenting ideas and rationale for design solutions.
• Strong focus towards working in a demanding, fast-paced & changing environment.
• Well-developed written/verbal communication, able to followinstructions effectively.